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The Marketing Magic is the set of strategic, tactical marketing tools that a company should use to produce a desired response from its target market. i.e. SUCCESS! It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
The four P's of marketing: product, price, place and promotion. The marketing magic can be divided into four groups of variables commonly known as the four Ps:
Weaknesses of the marketing magic- The four P's of the marketing magic have a number of weaknesses in that they omit or underemphasize some important marketing activities. For example, services are not explicitly mentioned, although they can be categorized as products (that is, service products). As well, other important marketing activities (such as packaging) are not specifically addressed but are placed within one of the four P groups.
Another key problem is that the four Ps focus on the seller’s view of the market. The buyer’s view should be marketing’s main concern.
The four Ps as the four Cs-The four Ps of the marketing magic can be reinterpreted as the four Cs. They put the customer’s interests (the buyer) ahead of the marketer’s interests (the seller).
We will be featuring stories we receive from our many "lovers", aka antique lovers! Please contact us and let's discuss your antiques today.
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